Hey Kids. . . Buy Our Car
In order to ensure that they will have a customer base in the future, it seems that some companies selling adult products like insurance or cars will try to target their marketing toward younger generations.
Chevy Commercial Link: https://kencastor.com/2015/11/24/top-5-commercials-that-understand-teens/
This ad satisfies the need for autonomy by implying that you can pick your car. It also uses the need for affiliation by implying that the car will be a long-lasting and loyal companion just like a dog. It plays off the saying that a dog is a mans best friend. But now the best friend is a Chevy car. This ad is also targeted towards teen drivers due to the subject it follows. The creators used this to state to this specific audience that they have their whole life ahead of them and they can live it with Chevy. This ad was most likely very successful in targeting the kids who don't have a dog. At least in my experience, when I was younger, having a dog not only seemed like fun, it seemed to be cool to go out and walk your dog in the morning. Everyone had a dog, and I didn't. I think this could be playing off of that generic phase of wanting a dog that all children go through. In this way, this ad appealed to children and was designed to make child viewers associate Chevy cars with having a dog. The fact that this commercial was made in 2014 shows how advertisers proactively attempted to program the want for this product that will not be consumers for this product until much later in their lives. Ingraining this message into the minds of impressionable youth creates a future customer base.
There are many other ads like this that are equally as effective using the same techniques.
Chevy Commercial Link: https://kencastor.com/2015/11/24/top-5-commercials-that-understand-teens/
This ad satisfies the need for autonomy by implying that you can pick your car. It also uses the need for affiliation by implying that the car will be a long-lasting and loyal companion just like a dog. It plays off the saying that a dog is a mans best friend. But now the best friend is a Chevy car. This ad is also targeted towards teen drivers due to the subject it follows. The creators used this to state to this specific audience that they have their whole life ahead of them and they can live it with Chevy. This ad was most likely very successful in targeting the kids who don't have a dog. At least in my experience, when I was younger, having a dog not only seemed like fun, it seemed to be cool to go out and walk your dog in the morning. Everyone had a dog, and I didn't. I think this could be playing off of that generic phase of wanting a dog that all children go through. In this way, this ad appealed to children and was designed to make child viewers associate Chevy cars with having a dog. The fact that this commercial was made in 2014 shows how advertisers proactively attempted to program the want for this product that will not be consumers for this product until much later in their lives. Ingraining this message into the minds of impressionable youth creates a future customer base.
There are many other ads like this that are equally as effective using the same techniques.
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