Anna made a blog

I've lived all of my life being surrounded by images, videos, ideas, values that tell me I'm not good enough. On a related note, I've also lived my whole life thinking I'm not good enough. Consequentially, I've lived my whole life trying to be good enough. Now if you stop and think about that for a second, that is a scary amount of wasted time. We all waste time thinking we're not good enough and the media is to blame for startling portion of that time. As a woman growing up in a society where there are only a few set archetypes for how an acceptable female should be. Body types alone are a huge example of female misrepresentation in the media. Did you know that media would have it that every girl is barbie thin, tan, big boobed, and has effortlessly gorgeous hair that someone definitely spent 24 hours doing. Not only does this create criteria that females don't feel they meet, it creates expectations that men begin to hold them to. All of a sudden, not on

For decades, media has dictated who we are as human beings and more importantly, who we should strive to be. A vast percentage of consumer culture rests on how well the media channels the human nature of potential clients into creating opportunities for new markets to thrive. The best way to do this is by manifesting human uncertainty to feed into man made insecurities. Media is funded by markets and in return, the media funds the markets. The media does this both through explicit and implicit advertising. Whether the advertising technique is product placement, endorsement, sponsorship, commercials, message placement, or something else, the basic principle is the same. The media shows us both who we are and who we should strive to become. Then, the media presents us with ways that promise to make this potential image of ourselves come to life. This is a classic magic ingredient marketing technique. The statement in the ad can be many different things but lead you to the same conclu

The big questions that marketers have to answer to are abstract, such as, "what do the people want?" and "How can a get these people to buy this product?" For a long time, advertisers simply placed ads targeted towards a specific audience in public locations. Now advertisers are discovering a whole new market in the YouTube community. YouTube has solved the issue of how to market to everyone. Obviously you can't market to all the people because not all people are the same. YouTube has provided an easy way to get ads directly to their intended target audience. It has conveniently divided viewers into much more specific demographic groups. Various types of videos usually have a majority of viewers that fit a demographic. Using this knowledge, marketers can evaluate what demographics watch what videos and attach their ads on to the beginning of videos that appeal to their intended target audience. For example, I watch a lot of fashion videos and as a result

I recently watched a documentary (and by that I mean I was forced to watch a documentary by my critical thinking teacher) entitled Merchants of Cool. This documentary centered around how marketers tried to open the untapped teenage market of consumers. It discussed how media was used to condition us to like certain things to make us better consumers how the media learns to understand what the teenage audience wants to see. The question posed was as follows: Is media just a mirror, or is it a feedback loop? The media is constantly analyzing people in order to create content the appeals to the programmed consumers in us. I have come to the conclusion that the media doesn't analyze who we want to be. It analyzes who we already are so that it can tell us who we want to be and in response, we imitate who the media has dictated is desirable to imitate. This creates a feed back loop with both parties, Marketers and consumers, mimicking each other in an endless cycle. Life Insurance ad

Teenagers make up a huge portion of the actively consuming population. They spend their money, they spend their parent's money, and that money goes to the products that best targeted the teen audience. Teenagers want nothing more than to fit in while standing out and what better way to do that then by buying into trends. But what decides trends? Marketers advertising to teen audiences are constantly drawing inspiration from real teens they observe and have identified as trend setters. They compile many of these teens into focus groups where they listen to their ideas and make marketing decisions based on that information. Advertisers have to respond to the general audience in order to be successful. Sketchers Commercial:  https://www.ispot.tv/ad/7Wp9/skechers-gowalk-teen This commercial is from 2014. The teens portrayed in the video are likable for the teen audience because they are dressed in the clothing styles considered 'cool' at the time. This makes the teen audi

In order to ensure that they will have a customer base in the future, it seems that some companies selling adult products like insurance or cars will try to target their marketing toward younger generations. Chevy Commercial Link:  https://kencastor.com/2015/11/24/top-5-commercials-that-understand-teens/ This ad satisfies the need for autonomy by implying that you can pick your car. It also uses the need for affiliation by implying that the car will be a long-lasting and loyal companion just like a dog. It plays off the saying that a dog is a mans best friend. But now the best friend is a Chevy car. This ad is also targeted towards teen drivers due to the subject it follows. The creators used this to state to this specific audience that they have their whole life ahead of them and they can live it with Chevy. This ad was most likely very successful in targeting the kids who don't have a dog. At least in my experience, when I was younger, having a dog not only seemed like fun, i