YouTube and Advertisers: A Tale of Two Partners

The big questions that marketers have to answer to are abstract, such as, "what do the people want?" and "How can a get these people to buy this product?" For a long time, advertisers simply placed ads targeted towards a specific audience in public locations. Now advertisers are discovering a whole new market in the YouTube community.

YouTube has solved the issue of how to market to everyone. Obviously you can't market to all the people because not all people are the same. YouTube has provided an easy way to get ads directly to their intended target audience. It has conveniently divided viewers into much more specific demographic groups.

Various types of videos usually have a majority of viewers that fit a demographic. Using this knowledge, marketers can evaluate what demographics watch what videos and attach their ads on to the beginning of videos that appeal to their intended target audience. For example, I watch a lot of fashion videos and as a result, the majority of the You Tube ads a view are fashion related.  Like thid one, for example: https://www.ispot.tv/ad/dE63/shoedazzle-com-expensive-featuring-erika-jayne-song-by-erika-jayne
Although this commercial repulses me in so many different ways, it is very obvious what they were trying to do by always pairing it with fashion videos. 

Another tactic that many different brands have been experimenting with is YouTube sponsorship. This is where a brand or company will pay a YouTuber a certain amount of money to promote their product. This is another example of using videos that already have an audience that has a majority that falls into a major demographic that advertisers can use to appeal to a specific target audience.

Many times companies will send YouTubers products from their brands as a form of bribery to promote said brand on their channel. Much of the time, YouTubers will sell out to these brands and promote them even if the brand is unethical and/or cheap. I'm not going to call out names or anything though. 
For all of these reasons, YouTube serves as a helpful aid for advertisers to reach their target audiences more quickly and efficiently. 

Comments

  1. Ethan BianchiMay 25, 2019 at 3:48 PM

    I liked how you talked about how YouTube advertisers have broken down their ads into demographic categories. I can definitely relate to this as I've found that the ads I get on YouTube tend to be about sporting goods, movies, music, or men's fashion (things that I am either into or that YouTube thinks I'm into). Overall, good blog writeup on an interesting topic.

    ReplyDelete

Post a Comment

Popular posts from this blog

Politics in the English Language

Politics in the English Language In his article,  Politics in the English Language , novelist, George Orwell, states that the English language be manipulated in order to manipulate people. Much like the manipulation of language helps sell products in advertising, it can also help sell people (figuratively, not literally). Politicians often use the English language to their advantage to gain support and credibility. Orwell shares that the best way to do this is to use language to keep your points vague. This allows the audience to project their own meaning to the words you are saying, making it easier for people to hear exactly what they want to hear. Using big words is one way to make your message vague. With complicated words, not only is it easy for the politician to twist the definition, it is easier for the audience to do so as well. This same method also works with phrases that are outdated and have lost their literal meaning. For instance, I have always thought that the ph
Read more

My Relationship With Media

My Relationship With Media Naturally, as young person growing up in America during the 2000s, my relationship with media is a close one. I am growing up in an age where hanging out means sitting together side by side watching TV while scrolling through our phones. I watch some form of video media every day and I am constantly on social media. I listen to music frequently, often using it as a social defense mechanism to avoid the obligation of having to talk to people when I don't feel like it. I am addicted to my phone. There's no question about it. I have even come to use media as a reward for productivity. In fact, right after I finish writing this blog, I think I'll watch an episode of Gilmore Girls. Over exposure to media has made me more distracted. One thing i'll do will remind me I have to send an email but halfway through the email I decide I haven't gone on Instagram enough in the last few hours. Seeing a post on Instagram will remind me that I should pro
Read more