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Commercials are everywhere in today's digitized world. We are contently being exposed to them. These commercials are specifically engineered to make the consumer want to buy the product being sold based on basic human needs. Hyundai Car commercial: https://www.youtube.com/watch?v=wapLaF5jmrU This commercial satisfies our need to nurture, to dominate, and to feel safe. The need to nurture is by far the most obvious as the plot of the commercial is based entirely off a dad's need to protect his daughter even if it means he has to dangle unnecessarily over a river from a helicopter to do so. This aspect of the commercial targets specifically towards parents, who are a sizable percentage of consumers in the car market. This commercial also satisfies the need to dominate because the dad always wins. This also caters towards parents by showing that with a Hyundai car, the parent will always win. The commercial also fulfills the need to feel safe by making the consumer feel like

Good advertisements cater towards an audience and their needs in order to market their product in the most effective way possible. Ads often target specific needs such as the need for affiliation or the need to feel safe and use different marketing techniques to make their message more effective.  Coors Light ad:   https://www.google.com/search?rlz=1CAASUL_enUS844&biw=1536&bih=738&tbm=isch&sa=1&ei=1sXEXLXoCJKz8AOD0YagAQ&q=coors+light+climb+on+ad&oq=coors+light+c&gs_l=img.1.0.35i39l2j0l8.17068.17858..19473...0.0..0.73.137.2......1....1..gws-wiz-img.L6bvJljaWDw#imgrc=rpza8IlnC9X33M: For example, this Coors light ad satisfies the need for affiliation, the need to dominate, and the need for prominence. The need for affiliation is expressed by the team of people that are coming together. as well as by the phrase "we climb together." The team celebrating a victory displays the need to dominate. The need for prominence is expressed both by the

The Persuaders In the documentary, The Persuaders , it is addressed that the job of advertisers is to tailor the promotion of consumerism to our culture and its ideals. The idea is to target a specific audience in order to get the desired outcome. An effective way to do this is through the use of language. Advertisers use positive connotations of words in order to portray a general message that consumers will find appealing. Using the word "simple" sound so relaxing and is especially appealing when advertisers put a period after it. Simple. It goes without saying that words like "beauty," "fast," and "happy" almost always receive positive reactions from consumers. Using homographs in a cleaver pun or play of words is always a clever, and catchy, marketing trick that establishes credibility and makes an audience more likely to accept the claim of an ad. Another method of advertising is to associate a product with a desirable reality so that

Politics in the English Language In his article,  Politics in the English Language , novelist, George Orwell, states that the English language be manipulated in order to manipulate people. Much like the manipulation of language helps sell products in advertising, it can also help sell people (figuratively, not literally). Politicians often use the English language to their advantage to gain support and credibility. Orwell shares that the best way to do this is to use language to keep your points vague. This allows the audience to project their own meaning to the words you are saying, making it easier for people to hear exactly what they want to hear. Using big words is one way to make your message vague. With complicated words, not only is it easy for the politician to twist the definition, it is easier for the audience to do so as well. This same method also works with phrases that are outdated and have lost their literal meaning. For instance, I have always thought that the ph

One Story, Two News Reports The Mueller Report Over the past two years, an investigation was held by the US Attorney General's Office to discover whether or not Donald Trump was coordinating, to his advantage, with Russia during the time of his presidential candidacy. This investigation was lead by Robert S. Mueller. When the report from the investigation was released, sizable chunks of it were blacked out so that they were not legible. The person in charge of censoring this report was Attorney General William Barr. This failure to disclose all the information aroused suspicion in some while others dismissed it as nothing to worry about. An article by the New York Times takes the position that redaction of large portions of this investigation report is cause for suspicion. In this article, the author presents information regarding Barr's past behavior as reason he should not be trusted now. In other words, this article uses fact as credibility to increase persuasion. It i

My Relationship With Media Naturally, as young person growing up in America during the 2000s, my relationship with media is a close one. I am growing up in an age where hanging out means sitting together side by side watching TV while scrolling through our phones. I watch some form of video media every day and I am constantly on social media. I listen to music frequently, often using it as a social defense mechanism to avoid the obligation of having to talk to people when I don't feel like it. I am addicted to my phone. There's no question about it. I have even come to use media as a reward for productivity. In fact, right after I finish writing this blog, I think I'll watch an episode of Gilmore Girls. Over exposure to media has made me more distracted. One thing i'll do will remind me I have to send an email but halfway through the email I decide I haven't gone on Instagram enough in the last few hours. Seeing a post on Instagram will remind me that I should pro